Formula 1 cooperates with a new airline
From 2023, Qatar Airways has also become a sponsor and partner, if not for every grand prix.
With just over a week to go until the start of the 2023 Formula 1 season, pre-season testing is underway, when an important announcement was made on February 22. Now Qatar Airways has entered into a partnership with F1 with a multi-year deal.
The news was announced at the Doha Motorsport Festival. The airline takes the title sponsorship of three races this season: the Formula 1 Qatar Airways Qatar Grand Prix on October 6-8, the Formula 1 Qatar Airways Gran Premio del Made in Italy e dell'Emilia-Romagna on May 19-21, and the Formula 1 Qatar Airways Hungarian Grand Prix on July 21-23- according to the announcement.
Within the deal, Qatar Airways offers special packages for fans whose purpose of travel is one of the 3 aforementioned Grand Praxis. The package will include the flight ticket to the destination and the Grand Prix ticket. The purpose of this, in addition to sponsorship, is to connect the travel services offered by the airline and the Formula 1 events.
In addition to business and financial reasons, joint environmental protection efforts also led to the cooperation. An important goal is to achieve carbon neutrality as soon as possible and the use of sustainable fuels.
With the words of Stefano Domenicali, President & CEO of Formula 1: “As the pinnacle of motorsport, it makes sense for Formula 1 to partner with a global leader in aviation like Qatar Airways. We are two brands committed to delivering the best experience to our fans and customers, and our combined reach globally makes this a perfect match.
"We also share a passion for technology and innovation, particularly as we all work together for a greener future. We are delighted to welcome Qatar Airways as our Global Airline Partner.”